5. Analysis tools
The tracking measures listed below and used by us are carried out on the basis of Art. 6(1)(1)(f) GDPR. Through the tracking measures used, we want to ensure that our website is designed to meet requirements and is continually optimized. We also use tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you. These interests are considered legitimate within the meaning of the aforementioned provision. For the respective data processing purposes and data categories, please refer to the corresponding tracking tools.
a) Google Analytics
For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website is transferred to a Google server in the USA and stored there. This includes:
- Browser type/version
- Operating system used
- Referrer URL (the previously visited page)
- Host name of the accessing computer (IP address)
- Time of the server request
b) Google AdWords conversion tracking
In order to statistically record the use of our website and for the purpose of optimizing our website for you, we also use Google's conversion tracking feature. Google Adwords will place a cookie (see section 4) on your computer if you have accessed our website via a Google ad. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page.
c) Google reCAPTCHA
This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service with which the dispatch of newsletters can be organized and analyzed. The data you enter to subscribe to the newsletter (e.g. email address) will be stored on CleverReach's servers in Germany and Ireland. Our newsletters sent out with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, it is possible to analyze how many recipients have opened the newsletter message and how often which link was clicked in the newsletter. Using "conversion tracking", it is possible for us to determine whether a pre-defined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis by CleverReach newsletter, please visit: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
Data processing is carried out on the basis of your consent (Art. 6(1)(a) GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The legality of the data processing processes already carried out is unaffected by the withdrawal of consent. If you do not want CleverReach to analyze your data, you must unsubscribe from the newsletter. We provide an appropriate link in every newsletter for this purpose. You can also unsubscribe from the newsletter directly on the website. The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter. It will be erased from both our servers and CleverReach's servers after you unsubscribe from the newsletter. Data that was stored by us for other purposes (e.g. email addresses for the members section) remains unaffected by this.
Conclusion of data processing contract
We have signed a data processing contract with CleverReach and fully implement the strict requirements of the German data protection authorities when using CleverReach.
6. Plug-ins und tools
c) Google web fonts
d) Analysis by wiredminds
Our website uses tracking pixel technology from wiredminds GmbH (www.wiredminds.de) to analyze visitor behavior.
Data may be collected, processed and stored from which user profiles are created under a pseudonym. Where possible and reasonable, these user profiles are made completely anonymous. Cookies may be used for this purpose. Cookies are small text files that are stored in the visitor's Internet browser and serve to re-recognize the Internet browser. The collected data, which may also contain personal data, is transmitted to wiredminds or collected directly by wiredminds. wiredminds may use information remaining after visits to the websites to create anonymous user profiles. Data obtained in this way will not be used to personally identify the visitor to this website without the separately given consent of the data subject and will not be associated with personal data about the bearer of the pseudonym. If IP addresses are recorded, they are anonymized immediately by deleting the last block of numbers.
Exclusion from tracking
7. Rights of the data subject
You have the right,
- To request information about your personal data processed by us in accordance with Art. 15 GDRP. In particular, you may obtain information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned duration of storage, the existence of the right to rectification, the right to erasure, the right to restriction of processing, the right to object to processing, and the right to lodge a complaint, the source of your data, if not collected by us, and the existence of automated decision making, including profiling and, where applicable, meaningful information regarding the details thereof;
- In accordance with Art. 16 GDRP, to obtain without undue delay the rectification of inaccurate or the completion of incomplete personal data stored by us;
- To request the erasure of your personal data stored by us in accordance with Art. 17 GDRP, unless the processing is necessary to exercise the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or to establish, exercise or defend legal claims;
- In accordance with Art. 18 GDRP, to obtain restriction of processing of your personal data if you contest the accuracy of the data, if the processing is unlawful, but you oppose the erasure of the data, and we no longer need the data, but you need it to establish, exercise or defend legal claims, or if you have objected to processing in accordance with Art. 21 GDRP;
- In accordance with Art. 20 GDRP, to receive your personal data that you have provided us with in a structured, commonly used and machine-readable format or to request its transmission to another controller;
- In accordance with Art. 7(3) GDRP, to withdraw the consent you have granted at any time. This means that we are no longer allowed to continue processing the data on which this consent is based in the future and
- To lodge a complaint with a supervisory authority pursuant to Art. 77 GDRP. You generally contact the supervisory authority responsible for your usual place of residence, workplace or our company headquarters.
8. Right to object
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6(1)(1)(f) GDRP, you have the right to object to the processing of your personal data pursuant to Art. 21 GDRP, provided there are reasons for that result from your particular situation or you are objecting to direct advertising. In the regard to the latter you have a general right to object, which will be implemented without you providing details about your particular situation. If you would like to exercise your right to withdraw your consent or your right to object simply send an email to [email protected]
9. Data security
We use the most common SSL (Secure Socket Layer) method in connection with the highest level of encryption supported by your browser. Usually this is a 256 bit encryption. If your browser does not support 256 bit encryption, we use 128 bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.